Meta’s Threads Could Make—or Break—the Fediverse

1 year ago 32
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That divide reflects different visions for the Fediverse’s future. One involves embracing Threads to bootstrap the network’s stagnant growth. The ideals of openness and giving users more control didn’t tempt many people to join platforms like Mastodon until Elon Musk’s chaotic takeover of Twitter sent many longtime users looking for new digital homes. Even then, the bump quickly went bust. Some users gave up after finding federation tools confusing compared to Twitter. Then came Bluesky, a competitor supported by Twitter founder Jack Dorsey that reflects many of the same principles but is developing a rival decentralized protocol to ActivityPub.

Amidst those challenges, Meta’s interest dangles the potential of the company’s vast resources and reach to inject new life into the Fediverse movement. “This is a clear victory for our cause,” wrote Eugen Rochko, CEO of Mastodon, in a blog post on the day Threads launched.

Others simply want Meta out. To Fediverse users like Vanta Black, the warm response from community leaders to Meta’s interest felt like betrayal. In 2017, as she navigated her gender identity, she found a home in small Mastodon communities where moderators and users intermingled and held shared values for how to filter out hateful posts. She fears the arrival of millions of Threads users will unleash volumes of content into the Fediverse that are impossible to manage.

This spring, after rumors that Meta was planning a project that would integrate with ActivityPub, Black launched the “Anti-Meta FediPact,” a pledge for Fediverse communities to defederate from the company’s future offering. So far, the pact has been signed by a few hundred admins, most representing smaller Fediverse groups. Others are having similar debates to Zagidulin’s group, part of a lively discussion about whether members of an “open” ecosystem should preemptively block new participants.

Black points out that there’s precedent: a collective effort in 2019 to block the far-right social network Gab after it began using Mastodon’s software. The effort was considered broadly successful at blocking Gab content from filtering into the Fediverse. Meta’s content moderation policies, as well as its role in human rights abuses and global conflicts, Black argues, put it in the same must-block bucket. She sees the hunger for growth expressed by some Fediverse leaders conflicting with what’s best for the community. “Success for the Fediverse to me is retaining what makes it the Fediverse now,” she says.

Johannes Ernst, a member of the W3C’s ActivityPub group, says he can sympathize with those who wish to defederate for reasons of personal safety. But at the same time, he can’t help but feel that attracting Meta realizes an elusive dream for the open protocol.

The Fediverse’s small size can feel intimate—but also isolating for people who want to connect with family and friends not interested in the arcana of distributed online services, or who want to build new Fediverse services to serve large user bases. Suddenly, rather than trying to build a network from scratch, they will potentially have access to more than a hundred million users. “It’s an entirely different conversation,” he says.

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