The Extreme freestyle motocross team above Henry the Prince of Clowns. ‘We have adapted to the price squeeze by staying for longer in each town to help reduce the traveling costs, but on a week where we move we spend about £10,000 on diesel. Add that to the cost of running the generators and climate control for the big top performances, we are looking at a combined cost of around £100,000 a month. In addition to logistic savings, our shows have upgraded their equipment to make the shows more cost-effective. The show must go on!’ – show tour director David Fitzgerald